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ELANCO

Art Direction

In my role as art director for this project, I collaborated on the creative vision for a series of award-winning displays, designed to make Elanco's presence at the Veterinary Meeting & Expo (VMX) truly stand out. The objective was to craft a dynamic and visually compelling experience that would capture attention among a crowded exhibition space. The project encompassed five distinct displays, with a special focus on the Bella's Best Life exhibit. My contributions included designing the interactive social media feature on the phone, creating the header for the display, developing the wall patterns and color schemes, and curating the content showcased on the counters. This cohesive storytelling approach earned the group of displays the prestigious "Best Exhibit Display" award at the 2025 VMX, celebrating the narrative and visual impact delivered throughout the expo.

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© 2025 by Laron Reed

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