LG ELECTRONICS

Design, Art Direction

In my role as the designer for LG Electronics' retail spaces, I specialized in crafting visually compelling display strips, graphics, and monitor designs for the 2024 Vendor Pad and TV retail sections. My role extended to providing art direction for the striking 24-foot and 16-foot Experience Walls, which became centerpiece installations in major retailers such as Best Buy, Walmart, Target, and Costco. These walls were meticulously designed to captivate shoppers, immersing them in LG's state-of-the-art technology. I also developed innovative strategies to enhance shopper engagement, ensuring the retail environments were not only visually impactful but also interactive and inviting. Through thoughtful design, I sought to elevate the customer journey, highlighting LG’s technological excellence and leaving a lasting impression.