SUBWAY

In my role as art director for this project, I was tasked with reimagining Valentine’s Day E-Gift cards for 2025, infusing them with fresh creativity and a bold departure from the norm. My goal was to push the boundaries of their established brand guidelines, offering a distinctive perspective that elevated the emotional and artistic essence of the holiday. Drawing inspiration from the intimacy of handwritten notes and the charm of hand-drawn illustrations, I crafted designs that exuded warmth, originality, and a deeply personal touch. While these initial concepts were celebrated for their creativity, they ultimately diverged too far from the brand's traditional aesthetic. In response, I developed a second set of designs that aligned more closely with their established style, balancing innovation with brand consistency.