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TINKER HATFIELD

The Architect of Nike's Brand

Art Direction, Typography, Print Design

This coffee table book is a personal project, accompanied by an immersive website, celebrates the life and artistry of renowned shoe designer Tinker Hatfield. His original sketches, rich with creativity and detail, are layered with dynamic graffiti-style overlays, seamlessly blending raw artistry with refined design. Bold, crisp typography serves as a counterpoint to the sketches, creating a striking juxtaposition that exudes both sophistication and cultural edge. The result is a visual narrative that honors Hatfield's innovative spirit and design legacy, inviting readers into his visionary world.

© 2025 by Laron Reed

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